Join date: Dec 30, 2021


There’s a major difference between technology services and other industries, however: the two-sided impact that automation and AI brings to the fore. IT Marketing One the one hand, these innovations help firms bring new and better offerings to market that can be delivered faster/better/cheaper than ever before. On the other, the very innovations that help propel legacy firms forward also make it easy for newcomers to enter the market, who either can or purport to match the offerings of more mature firms – thus the downward pressure on price as the marketplace crowds and feels, at least to the buyer, more commoditized.



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